Curriculum
- 5 Sections
- 39 Lessons
- 10 Weeks
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- Day 1 – Stakeholder Identification & Mapping8
- 1.1Who are stakeholders?
- 1.2Types of stakeholders (internal, external, direct, indirect)
- 1.3Stakeholder mapping tools
- 1.4Understanding stakeholder influence & impact
- 1.5Prioritising stakeholders
- 1.6Workshop: Build a stakeholder map
- 1.7Exercise: Identify stakeholders for a real change project
- 1.8Case Study: Stakeholder conflict delaying transformation
- Day 2 – Stakeholder Analysis & Engagement Strategies8
- 2.1Stakeholder analysis matrix
- 2.2Understanding stakeholder needs & concerns
- 2.3Engagement strategies for different stakeholder groups
- 2.4Building trust & alignment
- 2.5Managing conflicting interests
- 2.6Workshop: Conduct stakeholder analysis
- 2.7Exercise: Develop an engagement strategy
- 2.8Case Study: Misalignment between leadership & employees
- Day 3 – Change Communication Fundamentals8
- 3.1Principles of effective change communication
- 3.2Communicating the “why” of change
- 3.3Leadership communication behaviours
- 3.4Managing uncertainty & fear
- 3.5Communication channels & timing
- 3.6Workshop: Write a change communication message
- 3.7Simulation: Deliver a leadership communication briefing
- 3.8Case Study: Communication gaps causing resistance
- Day 4 – Influence, Persuasion & Expectation Management8
- 4.1Influence without authority
- 4.2Persuasion techniques (logic, emotion, credibility)
- 4.3Managing expectations during change
- 4.4Handling objections & concerns
- 4.5Building confidence & clarity
- 4.6Workshop: Influence & persuasion practice
- 4.7Exercise: Manage expectations for a real scenario
- 4.8Case Study: Successful engagement through targeted messaging
- Day 5 – Communication Planning & Full Engagement Simulation7
- 5.1Building a change communication plan
- 5.2Feedback loops & continuous communication
- 5.3Monitoring engagement effectiveness
- 5.4Adjusting communication based on feedback
- 5.5Sustaining stakeholder engagement
- 5.6Final Simulation: Full stakeholder engagement scenario
- 5.7Presentation: Stakeholder engagement & communication plan